The most important steps while posting on social media:
Did you know posting on social media platforms is actually the best practice for growing yours? Whether you work in the market or are an avid social media user. At some point, you’ve probably wondered what the best ways are to engage your audience on these platforms. In fact, I’d wager that if you read this guide all the way through. You’ll pick up some useful tricks to use in your own social media posts moving forward. And did you know that posting at certain times can give you more exposure and traffic? Do I have time (and resources) available for social media management? If so, it’s time to take advantage of all these free tools at your disposal!
First step in posting on social media:
Just because you use a certain platform doesn’t mean your customers are there too. Keep in mind that each social media site serves a different purpose—while some platforms may be better suited for your business than others. A good way to determine what platforms would work best for your company is by knowing which sites your audience uses most often. You can start by identifying which social networks your customers currently use, then expanding from there—or starting small and growing based on how well it works for you. For example, if any of your customers use Facebook but not LinkedIn or Google+, make sure those social networks are part of your content strategy. If most of your customers aren’t using social media at all, focus on other content marketing tactics.
Determine the best time to post on social media:
It’s tempting to post content when you feel inspired. But your posts are only as effective as their reach. For example, if your followers aren’t online at midnight—when you like to hit publish—your post is essentially lost in space. Scheduling the posting on social media can help alleviate wasted time and effort. When it comes to scheduling (and optimizing) content for specific times, there’s no one-size-fits-all approach. While some brands may see great results from posting early morning or late evening on Twitter—around 10 a.m. through 1 p.m., in particular—other brands find their sweet spot elsewhere (like 3–5 p.m. on Facebook). The best way to determine what works best for your brand.
Focus on quality over quantity while posting:
It’s tempting to believe that you need as many social media accounts as possible. But in reality, having multiple social media accounts for your business can lead to issues with content management. Instead of trying to have a presence everywhere, create high-quality content. Invest more time in growing your audience by creating great content that they love. Remember: Having a lot of followers isn’t always better—the quality of those followers is what matters most! The bottom line? Don’t spread yourself too thin. One or two well-managed social media accounts are all you really need to reach your target audience. You might even want to start out by focusing just on Facebook and Twitter, which tend to be where people hang out online. As your business grows, you can add other social media accounts later if needed.
Stay professional with your posts on social media:
The most important thing you can do when posting is to be respectful of your followers. Avoid spam posts because they may harm your reputation before your followers. Don’t post just for an easy sale; it’s better if you can share your expertise and show that what you offer has value—people will be more likely to purchase from someone they trust. Be sure to include a link back to your website in every post so people know where they can learn more about you. And remember that social media is a conversation—if people respond positively, don’t be afraid to follow up with them!
Know when it’s best not to post:
Depending on your brand and your community (and often just your personal preferences). All social posts are appropriate for every platform. If you’re posting something that might be a bit controversial or isn’t relevant to most of your followers, perhaps consider holding off until it has more relevance or use. The same is true if you’re hoping to reach a global audience. If it doesn’t make sense in one culture or language, think twice before posting it there. Either way, it’s important to think critically about what type of content is best suited for each platform—or even better yet, if you have a dedicated content marketer who knows her stuff well enough she can make those choices herself.
Create a compelling call to action:
Call-to-action refers to your social media’s ability to get customers. Followers to take a specific action when they’re viewing your page. Calls-to-action is everywhere on social media—the trick is using them strategically. Think about what you want people who see your updates to do. Do you want them to share your content with their friends? Whatever it is, make sure it’s easy for people reading your posts. (whether they’re subscribers or not) so be careful while posting on social media. You can do that by including words such as buy, sign up, read more, etc. If you use these words frequently in your posts, then whenever someone sees one of your updates in their feed, they’ll immediately understand what you want them to do.