When it comes to use of content marketing, the word best isn’t easily defined in black and white terms; there are plenty of ways to use content marketing in your business, each with its own specific benefits and drawbacks. That said, one of the best ways to use content marketing involves creating long-form content. That people want to share with their social media connections and their friends. This way of using content marketing can increase your visibility on search engines like Google and Bing. Drive traffic back to your website, and establish your company as an industry thought leader that customers can trust over the competition.
First and foremost, people need to realize that content marketing isn’t just about SEO. SEO is just one channel in which you can use content marketing to boost your organic traffic. There are many other channels and tactics you can use as well (e.g., video). The key here is to create a well-rounded content marketing strategy. That taps into multiple channels and platforms (e.g., YouTube, Facebook, LinkedIn). This is important because it keeps you from relying too heavily on any single platform or tactic. For example, if you get featured by BuzzFeed but don’t have a presence on YouTube, Facebook, etc., then all of your efforts will be for naught.
If a lead is good or not, one way to find out is by giving them something. That something could be an ebook, a workbook, or even an online course. The important thing is to develop an asset that will help your potential customers and allow you to capture their information. So that you can follow up with them later on and know more about the use of content marketing. This works because people generally want free things (who doesn’t?). By giving away high-quality assets for free, such as a piece of educational content like our Lead Generation Toolkit. It’s easier for you to qualify leads since they have demonstrated interest in your product or service by taking advantage of what you gave them.
One of our favorite reasons to create content is that it’s a lot of fun. It gives us an opportunity to focus on telling compelling stories and sharing interesting tidbits that we hope others will enjoy reading and viewing. The best part about being a content creator is that when you do it well, you get rewarded by way of shares, likes, comments, email signups—and in some cases, money. There are few things more satisfying than seeing your content succeed beyond your expectations. Especially if you’re doing something new and different—some people hate it, but many more love it! Maybe they love your passion or they just really appreciate what you have to say.
One of most powerful things about content marketing is that it gives you a way to build your brand even if you have a tiny budget. If your company doesn’t have a lot of money for new marketing initiatives, don’t fret: You can still use content marketing to market your business on a shoestring budget. Remember, content marketing isn’t just about promotional posts—it can also be used as an educational resource for existing and potential customers. Research shows that companies that publish educational content enjoy 8x higher lead conversion rates than non-publishing companies. So it’s worth your time to figure out how to work with what you have to make sure people know more about you and what you do.
Whether you have complementary audiences or a good working relationship with another brand. Co-marketing is a great way to create value for your own visiters. It’s also a win-win situation for your brand partners. For example, our company does co-marketing with other brands we partner with to offer additional educational value in our blogs and through webinars. In addition, we often share each other’s valuable content on social media and drive traffic back and forth between our websites. This strategy has proven successful for us. It brings more value to our audiences while building stronger relationships with like-minded companies.
Most businesses are creating content hoping to attract new customers. This is, most times, a terrible idea. If you’re trying to do it on your own, you’ll burn out before making any real progress. Instead, take some time off each week to focus on an existing customer base. Create an email list and send them helpful tips about how they can make use of your product or service. Maybe even create a separate Facebook group and see what ideas you all come up with. Not only will these customers help spread positive word-of-mouth advertising for your brand in their social circles. You may also end up turning them into long-term customers in a friendly way!
As mentioned before, use of content marketing is a great way to promote your brand while offering valuable information to your customers. Create an eBook full of tips that you can give away for free. For instance. If you are in charge of managing social media for a marketing firm and one of your biggest fears is that employees will make a public relations mess on Twitter or Facebook, create an eBook on how to use social media properly. This way if one of your employees makes a huge mistake. They’ll have an example in front of them explaining what they did wrong and how it can be avoided in the future.